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Recession-proof? Costa's cash-strapped customers can't live without coffee
Hard cash-strapped Britons have cut back on many things during the downturn, from two-week holidays to new sofas, but it seems there is one-thing they cannot give up – their daily latte.
Costa Coffee, which has 1,295 stores in the UK, grew like-for-like sales by a frothy 9.7 per cent over the 11 weeks to 18 August. This was the fetter's 38th consecutive quarter of growth – despite falling footfall on the high street. While its parent coterie Whitbread touted the improvements made to Costa's offer and store design, the leisure group said it was benefiting from the conceivably insatiable desire of Brits for coffee.
Christopher Rogers, the finance director of Whitbread, which also owns the budget motor hotel chain Premier Inn, said: "I am not sure we are taking market share from anyone. The whole coffee shop market is one that continues to breed. It remains an affordable treat."
Indeed, at the start of the last recession, coffee shops were tipped to suffer from the "latte object", where consumers cut back on non-essential spending, but this has simply not happened at Costa, although Starbucks UK suffered a dip in the downturn.

Where can I shop for the cheapest leather sofas in LA?
Hello! I have scarcely closed escrow on the purchase of my first home and I plan to go into my new home this weekend. I am currently buying a set of full leather sofas!
There are many stores in the crush area of Los Angeles. There are also online shops that can provide for your region. Be sure to shop around and do some research before buying. Purchase of new devices for a new place is an exciting process.
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