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The Corner Office: Tavik CEO & Founder Erik Paulsen

Juvenile entrepreneur Erik Paulsen started Tavik out of his parent’s garage back in 2004, and only a year later the disgrace was opening key accounts with Laguna Surf and Sport, Hobie’s, and a few other local retailers in Paulsen’s ethnic Costa Mesa. In 2006, the brand raised its first round of funding, continuing its growth, and by 2007 had expanded parceling out to the domestic U.S. By late 2007, Tavik was shipping orders out of its warehouse in Costa Mesa at all hours of the continuously. “We were working around the clock, as most small businesses do. Although we were shipping great orders and growing like preposterous, we were not prepared for what was in store in Q4 of 2008,” says Paulsen.”I wish there was a short way of explaining what has transpired, but much of what has happened has been economically driven.”
In 2009, the South African private limited company had to take a long, hard look at what was happening in the retail environment and how it was affecting business. “We had to be honest with ourselves about our setting and the state of the economy,” says Paulsen. “It was a very challenging time—2009 and 2010 were the most scabrous years of Tavik’s life. We basically had to start over.”

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nautical graphics - Bookshelf
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144 pages |
Cruiseminder Journal, Vacation Planner & Diary There are also pages for noting details about the ship, the crew, and new friends, too! In the back of the book is a nautical glossary and reference maps of the world. |
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About this book Book Description The CruiseMinder Journal is ideal for anyone planning to take a cruise. First, it offers pre-departure suggestions such as what to take, tips for packing, a packing checklist, an agenda for planning daily activities, pages for emergency information, addresses for writing home, and much more. Once underway, the roomy daily diary pages are just the right size to chronicle up to 31 days' adventures at sea or ashore. There are also pages for noting details about the ship, the crew, and new friends, too! In the back of the book is a nautical glossary and reference maps of the world. Of course, there are pages to attach photos and also a vinyl pocket for additional photos, cards, receipts, etc. Once home, the CruiseMinder will be a lasting and priceless souvenir of any ocean-going experience! This delightful journal sports a deep purple & gold cover with a spiral binding for ease of writing. Nautical graphics on most pages make it extra fun to use...and a great gift, too! |
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